The main goal of the subject is learning the theoretical and practical principles of advertising communication to handle the creation of its messages.

It is reccomended to have taken Communication and Cultural Industries.

A communication professional has many development possibilities, not only in the media but also in the departments of organizations. Companies and institutions need to cultivate their relationship with the public to better their appearance and the management of their organization. Nowadays, interactive and audiovisual media is more important than ever and professionals who undertand its expressive possibilities are needed.

This subject is taught once basic knowledge has been achieved in the professional fields of communication: journalism, advertising, fiction, TV formats and design. It keeps a special relationship with Audiovisual Advertising and the third year subject Audiovisual Analysis.

It is recommended to have taken Communication and Cultural Industries and Oral and Written Communication.

Codes, processes and professional roles in current audiovisual fiction.

It is recommended to have taken History of Cinema and Animation.

The main goal of the subject is to know the audiovisual sector from the audience's perspective.

In order to do so, the main investigation techniques are studied and analysed, both cuantitative and qualitative.

It is recommended to have taken History of Radio, Television and Multimedia.

Documentaries, reportages & news: How are they made.

It is recommended to have taken History of Radio, Television and Multimedia, Law and Audiovisual Sector.

This subject initiates students to the basic principles of digital and printed design. It is taught as an extension of the learning process started in the first year subject Graphic Expression.

It is recommended to have taken Graphic Expression.

The goal of the subject is to lean both the fundaments and the necessary tools associated to two very important aspects in various audiovisual projects: web creation and multimedia information management.

From a practical viewpoint, students are taught the existence of tools that facilitate designing and optimizing publishing material without forgetting the theoretical aspects.

It is recommended to have taken Audiovisual Computing.

Screenplay writing is an essential step in any audiovisual production. In this subject, students will be introduced to the techniques, strategies and formats needed to work as writers.

It is recommended to have taken History of Cinema and Animation and Audiovisual Fiction.

The primary goal of this subject is to learn the work of the cinematographer, and to create photographic and cinematographic content of technical and aesthetic quality.

It is recommended to have taken Audiovisuak Fiction, Audiovisual Analysis and Art Direction and Production Design.

The purpose of this subject is to teach students the basics of video editing and deepend their understanding of audiovisual language.

It is recommended to have taken Audiovisual Advertising, Audiovisual Fiction and Screenplay Writing.

3D content development for the generation of static or moving images. 3D modelling and texture mapping.

The Production Design Deparment defines every visual and artistic appearance in any audiovisual project. The Designer makes all the decisions about shapes, colors, treatment and ultimately the plastic production style. He works closely with the film´s director.

This professional is usually necessary in large productions, where different teams develop the scene setting and characters, coordinated by their respective Art Directors, Costume Design and Makeup, ensuring the previously general aesthetics. In modest productions, there is only the Art Director figure.

It is recommended to have taken Graphic Expression, Applied Design and Screenplay Writing.

Development of realistic 3D content. Technical knowledge and control of the CGI generation process. Global lighting techniques and atmospherical effects. Characteristics and usage of 3D cameras.

It is recommended to have taken Cinematography Direction and Lighting, Theory and Practice of Editing, 3D Infography 1 and Production Design.

In the current age there is an appreciation for the massive utilization of static and interactive multimedia content inside the web. In this subject, the basic knowledge for the students to create multimedia content, including advertising banners, games and interactive content, is taught.

It is recommended to have taken Audiovisual Media Technological Fundamentals, Audiovisual Computing and Development of Web and Video Content.

Sound Settings is an interesting subject for the students due to the importance of sound in both conventional multimedia and in a digital setting.

This subject aims to give the students the necessary knowledge to analyse the sound's components and its expressive possibilities; to handle sound and music codes in different genres and formats, as well as work on the sound design for an audiovisual project.

It is recommended to have taken History of Cinema and Animation, Audio, Screenplay Writing, Audiovisual Analysis and Theory and Practice of Editing.

This subject is interesting for students due to the relevancy of new forms of communication integrated in different mediums in the field of convergence culture.

This subject aims to give the students the adequate tools to know the characteristics of messages in different platforms and screens in the process of planning, producing and evaluating a transmedia project.

It is recommended to have taken Corporate Communication, Audiovisual Fiction and Screenplay Writing.

General view of the videogame sector and explanation of the design and creation process.

It is recommended to have taken Graphic Expression, Audiovisual Sector, Applied Desin, Screenplay Writing and Production Design.

The goal of this subject is to learn the process of creating and managing a multimedia project.

From a practical viewpoint, the students will experience the group creation of a multimedia project in order to learn the specific characteristics of this type of project by developing interactive videos.

It is recommended to have taken Development of Web and Video Content.

The necessary knowledge is acquired to create, develop and manage an audiovisual product in all its phases.from the initial planning to the work plan, the cost estimate, the production management or the financing and operating methods.

It is recommended to have taken Screenplay Writing, Cinematography Direction and Lighting, Theory and Practice of Editing, 3D Infography 1, 3D Infography 2 and Sound and Music.

This subject teaches the process for creating audiovisual works for TV, as well as basic narrative principles.

Students are expected to adquire the theoretical and practical fundaments and the abilities to take on this job from a narrative and aesthetic point of view.

It is recommended to have taken Screenplay Writing, Cinematography Direction and Lighting, Theory and Practice of Editing, Production Design and Sound and Music.

The subject has as its main goal to approach students to the basic techniques and tools for post-production, digital composition, chroma and virtual 3D integration.

It is recommended to have taken Screenplay Writing, Cinematography Direction and Lighting, Theory and Practice of Editing, 3D Infography 1, 3D Infography 2 and Sound and Music.

In this subject, students are introduced to basic concepts and techniques for animating 3D objects.

It is recommended to have taken 3D Infography 1 and 3D Infography 2.

This subject teaches the creation and development of complex 3D characters as an artistic ability and the technique for animating said characters in audiovisual sequences.

It is recommended to have taken 3D Infography 1, Infography 2 and 3D Animation 1.

The subject describes the different interactive 3D visualisation technologies, their specific problems and production process, as well as their application in areas such as real-time simulation and video games.

Along with theoretical knowledge, students acquire practical experience in the production of an interactive three-dimensional environment through the use of software that is widely used in industry.

It is recommended to have taken 3D Infography 1, 3D Infography 2, 3D Animation 1, 3D Animation 2 and Computer Games.

Usage of 3D infography and animation techniques to create digital effects, both in animated and live-action productions

It is recommended to have taken 3D Infography 1, 3D Infography 2 and Digital Post-Production.

Subject where students will have the opportunity to learn the current state of the market for mobile apps and how to develop ande their own app project from start to finish.

It is recommended to have taken Applied Design and Multimedia Creation Workshop.

Nesta materia repasarase a evolución da comunicación editorial desde as publicacións en papel ata o actual soporte móbil. Tamén se analizasen as posibilidades creativas, narrativas e visuais dos novos soportes, así como os distintos dispositivos dispoñibles.

Para finalizar, partindo do UCD (Deseño Centrado no Usuario) e atendendo a criterios de usabilidade, cada estudante deseñará a súa propia publicación dixital.

Recoméndase ter cursado Deseño aplicado e Obradoiro de creación multimedia.

This subject proposes to analyze the complex world of animation into basic factors that are controllable and understandable by the student, so that they learn to communicate through the animation of characters, endowing them with humanity and emotions.

It is recommended to have taken 3D Infography 1, 3D Infography 2, 3D Animation 1 and 3D Animation 2.

The development of internships in external entities is an opportunity for future graduates in Audiovisual Communication to come into contact with the workplace and acquire skills aimed at the professional field.

With the aim of providing Audiovisual Communication students with practical training, complementary to academic training, which allows them to develop the skills acquired throughout their university education, these external internships have been incorporated as an optional subject in the Study Plan.

It is recommended that the student has taken and passed all or almost all of the subjects of the degree, especially those that are directly related to the internship and the tasks assigned to it.