The influence of the point of sale on consumption behavior: an approach using the S-O-R model

Author

Novo García, Noelia

Academic year of defense

2015/2016

Date of defense

27/06/2016

Study

611G02V01 - Degree in Bussiness Administration

Center

617 - Faculty of Economics and Business

Supervisor(s)

  • Calvo Porral, Cristina

Committee

  • 1er Vocal: Grandío Dopico, Antonio Javier
  • 2º Vocal: López Rodríguez, Abel Francisco
  • Secretario/a: Rungo, Paolo