Exploring Marketing 5.0: Business implications of implementing AI systems in the retail sector
Author
Academic year of defense
Date of defense
01/07/2024
Study
611G02V01 - Degree in Bussiness Administration
Center
617 - Faculty of Economics and Business
Supervisor(s)
Committee
- 2º Vocal: Abeal Vázquez, José Pablo
- Secretario/a: Montes Solla, Paulino
- 1er Vocal: Fernández Rodríguez, María Teresa