The evolution of influence marketing: new techniques and the phenomenon of influencers in the fashion sector

Author

Seijas Tuñas, Rosalía

Academic year of defense

2018/2019

Date of defense

05/09/2019

Study

611G02V01 - Degree in Bussiness Administration

Center

617 - Faculty of Economics and Business

Supervisor(s)

  • Juanatey Boga, Óscar
  • Martínez Fernández, Valentín Alejandro

Committee

  • 2º Vocal: Sánchez Sellero, María Carmen
  • 1er Vocal: Ruíz Lamas, Fernando Carlos
  • Secretario/a: Rungo, Paolo