Brand repositioning. The case of Mercedes-Benz
Author
García-Arévalo Cuevas, Pablo
Academic year of defense
Date of defense
03/09/2019
Study
611G02V01 - Degree in Bussiness Administration
Center
617 - Faculty of Economics and Business
Supervisor(s)
- Juanatey Boga, Óscar
- Martínez Fernández, Valentín Alejandro
Committee
- 1er Vocal: Vilar Rodríguez, Margarita
- 2º Vocal: Teijeiro Álvarez, María Mercedes
- Secretario/a: Varela Candamio, Laura