Course leader: Mirela Tase

Home Institution: Aleksander Moisiu University

Course Overview

Destinations across the world are beginning to replace or supplement culture-led development strategies with creative development. It critically examines the developing relationship between tourism and creativity, the articulation of the ‘creative turn’ in tourism, and the impact this has on theoretical perspectives and practical approaches to tourism development. A wide range of examples from Europe, North America, Asia, Australia and Africa explore the interface between tourism and creativity including: creative spaces and places such as cultural and creative clusters and ethnic precincts; the role of the creative industries and entrepreneurs in the creation of experiences; creativity and rural areas; the ‘creative class’ and tourism; lifestyle, creativity and tourism, and marketing creative tourism destinations.

Learning Outcomes

-To equip students with advanced skills to know the  The relationship between individual and collective forms of creativity and the widely differing forms of modern

tourism are also discussed.

- Introduce research methods in tourism creativity and development

- To  diverse multidisciplinary contributions link theory and practice, and demonstrate the strengths and weaknesses of creativity as a tourism development strategy and marketing tool.

Course Content

This course will include 7  lessons The topic are

1.Tourism development trajectories: from culture to creativity?

2.Creativity and tourism in rural environments

3.From fantasy city to creative city

4.Creative spaces, tourism and the city

5.Tourists, the creative class and distinctive areas in major cities: the roles of visitors and residents in developing new tourism areas

6.Amsterdam as a gay tourism destination in the twenty-first

century

7.Creativities in tourism development

Instructional Method

(Provide a brief description of instructional approaches that will be used during the course (e.g., lectures, seminars, group projects).)

Lectures 60%

seminars 20 %

group projects 20%

Required Course Materials

Tourism, Creativity and Development  Edited by Greg Richards and Julie Wilson

World Tourism Cities Developing tourism off the beaten track Robert Maitland and Peter Newman

Tourism and Innovation Michael Hall and Allan Williams

Tourism, Ethnic Diversity and the City Jan Rath

Assessment

The evaluation mode is an intermediate exam (exam has 400 possible points) and final examination (which has 500 points), and the /discussion in the audience who have 100

points. In total the student can earn 1000 possible points. The final assessment will be made on the basis of points accumulated and the corresponding percentages as follows