Survey Research Methods

Course leader: Dr Serkan Dolma
Home Institution: Pamukkale University School of Business and Economics, Turkey


Course pre-requisite(s): None

Course Overview

This course introduces students to the theory and practice of conducting survey research, designing questionnaires and applying psychometric analysis methods.

Learning Outcomes

Upon course completion, students will be able to:
* Recognize the usefulness of survey methods for conducting research in Social Sciences and Business,
* Identify and evaluate the quality of the existing survey measures and questionnaires,
* Identify sources of error and bias in surveys,
* Explain the concepts of sampling and various sampling methods,
* Apply a variety of data analysis techniques and conduct basic descriptive and inferential statistical analyses,
* Explain the different approaches to data collection,
* Apply methodological and substantive knowledge from the course to the design an original survey

Course Content

Tentative Course Outline
1. Overview of the survey process
2. Formulating and clarifying research questions
3. Population and samples, sampling procedures
4. Constructing Questionnaires I
5. Constructing Questionnaires II
6. Survey Mode and Data Preperation
7. Analyzing Survey Data I
8. Analyzing Survey Data II
9. Inference and errors in surveys
10. Analyzing Reliability and Validity

Instructional Method

The primary instructional method for this course would be three-hour lectures. Students are expected to attend all lectures and responsible for reading the relevant materials prior to class. Active participation to the class is highly encouraged.

Required Course Materials

Students will not be asked to buy a specific textbook for this course but DeVaus' book "Survey in Social Research" is highly recommended for students interested in owning a useful reference textbook. Trochim's "Knowledge Base" web-page ( will be the main resource for the reading assignments.


There will be three quizzes on reading assignments (3 x 15 %), 2 quantitative exercise assignments (single page report) (2 x 10 %), and one final exam (35 %).